The Sportsedan: Roughing It On The Estate

December, 1974

The Sportsedan: Roughing It on the EstateTraditionally, we Americans have measured automotive quality with the same standards we've employed for prize beef and battlewagons--in pounds and feet. If big is good, bigger is better, we have reasoned, and our cars have blossomed accordingly in length and in bulk. But a strange twist in buying patterns is occurring. A growing body of affluent citizens--those who have been the strongest exponents of big cars--is forsaking the implied status of two and a...