Type Casting

Type CastingTypographers, as a general rule, do not enjoy a reputation for being wags and wiseacres, but in Hollywood most everything takes on the protective coloration peculiar to the clime, and even printers' devils manage to live up to their label literally.The Magoffin Company, typographers located near legended Vine Street, in a bid for the attention of advertising execs, took out a series of full-page display ads in the trade journal MAC (Media Agencies Clients). Each display ad displayed...