The Sinister Trade Mark Plot

The Sinister Trade Mark PlotWhile Fogbound in a beach cottage one summer day, I was glancing through a soggy copy of the New York Herald Tribune that a neighbor had used to giftwrap a bluefish, when my eye chanced upon a White Rock ad and skidded to a stop – Psyche, the kneeling nymph, had taken a dive off her rock! "White Rock introduces a great new drink . . .The Vodka Plunge made with new White Rock Vodka (The world's one and only)!" the ad said, and went on to predict that, "E...